Branding Case Study

Client: Information Technologies First Associations – an IT network security company.

Objective: To reposition the company as one that offered real commercial benefit and value as well as one that safeguarded the online security of its clients, regardless of the sector in which they operated.

Audience: Decision-makers and professionals including chief executives, finance and IT directors/managers

Result: Increased awareness of the company’s offer among existing customers and more effective sales propositions, focusing on commercial advantage and benefit, developed to attract new customers. Brand offer summarised in “Safer Networks. Better Business” strapline, with messages developed to appeal to purchase decision-makers.

Public Relations Case Study 1

Client: RW Motortec Ltd, Stirling – specialist autodiagnostic supplier to the automotive aftermarket

Objective: To raise profile and awareness of the company, supporting its key messages to customers, partners and manufacturers

Audience: Automotive aftermarket garages and technicians, partners and product manufacturers

Result: Continual editorial generated in all leading trade periodicals.
Further reinforcement of RWM’s reputation for impartiality and technical expertise - offering customers wide choice and appropriate technical solutions.

Public Relations Case Study 2

Client: Scottish Wildlife Trust (SWT) – wildlife charity with over 25,000 members

Objective: To reposition the SWT’s news output to gain coverage for its strategic communication objectives, including support for fundraising and campaigning.

Audience: Potential and existing members of the Trust, funders, journalists, leading politicians and other opinion leaders.

Result: Increased quality and quantity of coverage with a focus on habitats and species. Increase in visits to SWT’s website media area from an average of around 500 – 600 in January 2002 to an average of 2000 per month in the following 12 month period.

Public Relations Case Study 3

Client: Design Links, Edinburgh and Glasgow – a design and communications agency

Objective: To position the agency as a results-driven communications agency which uses design as vehicle to help companies and individuals achieve their commercial objectives.

Audience: Corporate executives, business and public sector executives, and individuals looking to develop ideas and the communications and marketing techniques which will lead to business success.

Result: Agency now has a profile that spans communications and business and consumer media, with an ongoing PR programme.

Public Relations Case Study 4

Client: Barbara Davidson, Designer

Objective: To launch a new Scots language product range and get media interest, building relations with the retail trade and supporting sales activity.

Audience: National and independent retailers, consumers across Scotland and throughout the world looking for gift products which celebrate Scottish identity and the Scots language.

Result: National coverage in newspapers such as The Scotsman (twice in one month) and regional coverage across Scotland and in the trade press, both in the UK and abroad. Support and involvement from opinion leaders, including a leading Member of the Scottish Parliament, and high consumer demand nationally and internationally.

Online Case Study 1

Client: Design Links, Edinburgh and Glasgow – a design and communications agency

Objective: To produce copy for a new website for a marketing and communications agency to reflect its reputation for getting results

Audience: Social and commercial clients throughout Scotland and the north and Midlands of England.

Result: Copy produced that met the communication objectives of the agency – delivered to a tight deadline. Site maximised for sales support purposes and for PR.

Online Case Study 2

Online Case Study: Scott’s Relocation – Scotland longest established relocation agency

Objective: To produce copy for a new website to underline the benefits offered to major corporations and to private individuals.

Audience: Human resources managers, relocating employees or individuals moving for personal reasons.

Result: Site produced that conveyed the extent of services offered, highlighting Scott’s credentials of expert local knowledge and a total approach to relocation.

Customer Relations Case Study

Client: Woodthorpe Garden Centre, West Lothian

Objective: To target existing customers to establish their needs more precisely (Blue Kite is also helping Woodthorpe prospect for new customers through profile raising and targeted promotions)

Audience: Customers looking for further added-value service from Woodthorpe such as ongoing events and membership of the new Woodthorpe Gardeners’ Club – giving access to free gardening workshops, special offers and events.

Result: Membership lists being built and events run for the first time in the Centre’s history. Further profile raising events planned throughout West Lothian to attract new members.