Branding and Brand Promotion
Your most valuable asset
Branding lies at the core of marketing. Your brand is all about the idea
that you “own” in people’s minds; it is what they think
about when they think about you, your company or organisation and its
products and services.
Branding matters
Good branding builds reputation and profile so that your products are
known and valued.
Taking your brand forward
Developing your brand means making and sustaining a name for your business,
helping you reach, sell to and satisfy your customers. Blue Kite can help
at all stages, from defining your brand, its characteristics, messages
and values, to sourcing appropriate design and delivering your messages
through all your communications – from advertising and marketing
to PR campaigns.
Copy Writing
Communicating your messages
It is crucial that your chosen brand messages focus on delivering the
right information to your customers and to your other audiences. This
is where copy writing comes in.
Blue Kite can write text for all publications, from annual reports to
promotional leaflets and full company websites.
Blue Kite can also research entire topics and provide copy if that is
something that is required.
Public Relations
Perception is everything – it must be real
How your business is perceived is a matter of prime importance for your
future business success. Contrary to popular belief, PR, at least good
PR, is not about “putting a spin” on things: instead, it is
about telling the truth persuasively.
PR and brand building
PR should contribute to and build your brand, underlining your key messages
to all your publics - whether customers, suppliers, media, opinion leaders
or any other group of importance to you. It should be planned, sustained
and cumulative allowing you to build a reputation.
Other services offered include
- crisis management – allowing you to remain in control when things
go wrong and be in a position to react to them effectively and convincingly
- media relations – developing your contacts and relations with
print, broadcast and on-line media
- event management, including sponsorship events, to maximise media
exposure and build strong relationships with partners
Market and Marketing Research
Staying ahead of the game
Keeping abreast of the state of the market is a central requirement for
any business. You need to know how external factors, including competitor
activities, are shaping your market(s) if you are to remain in control
of your business’s future and ahead of the competition.
Make informed decisions – not assumptions
Blue Kite can provide you with full market sector information and arrange
marketing research such as customer satisfaction surveys which will allow
you to plan your future with confidence. All too often companies and organisations
base their corporate planning and strategy on unfounded assumption. How
much better it is to plan based on everything that can be known.
Find new opportunities
Better still, such research often uncovers new opportunities that can
be realised. Research can reveal issues such as the unexpected ways in
which your customers are using your products and the areas in which they
would welcome new ones to meet new needs. Market testing and trialling
to determine the viability of new products and new product ideas can also
be arranged and managed by Blue Kite.
Customer Relations and Development
An ongoing relationship
You are engaged in a continuous relationship with your customers and
you should be using appropriate communications to keep them informed of
issues of interest to them.
Customers welcome such information provided that it addresses their concerns
and is not simply a transparent attempt to sell in more of your products
and services, regardless of their perceived needs.
Blue Kite can help you manage your relationship with your customers from
getting feedback and establishing their willingness to be involved with
you, to writing newsletters to inform them of forthcoming opportunities
and ensuring that your communications, including promotional ones, are
timely and appropriate.
Online
Maximising your online potential
Working with a partner web development company, Blue Kite can develop
your online brand so that your website is fully integrated into your other
channels of communication.
Your online presence can be used to build stronger customer relationships
by, for example, providing your customers and other audiences with access
to specifically tailored information that complements your other communications.
Interactive functionality means that customers can be given the opportunity
to manage their relationship with you at their own pace and on their own
terms, greatly adding to their perception of your value.
Services offered include:
- online strategy
- online marketing
- self-service information
Outline Marketing and PR costs
PR Planning and strategy: 1.5 days = £450
News release production and distribution: 1 – 1.5 days time input
per month; equivalent to one news release and all list-building distribution
and follow-ups to selected consumer media and one trade sector = £300
to £450 (additional sectors £75 per sector).
Marketing consultancy rate = £300 per day
Marketing strategy development: 3 - 4 days time input = £900 -
£1200
Copy writing (including ad copy writing) = £200 per day
Costs are intended as an indication only.
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